Agency: 23-SEVEN, Inc.
Medium: Integrated

– Launch plan, Creative Direction, Art Direction, Design, Copy, and Art Production

When launching a start-up on a limited budget with an established field of national competitors AND local challengers nearby, you know you’ll be in for an uphill battle. And that’s exactly the kind of thing I really wanted to throw my weight behind, pun intended of course.

The husband and wife owners, both long-time fitness buffs and former college athletes, approached me to help them launch their brand from scratch. I couldn’t help  but admire their passion for fitness and the goal to bring it to the good people of Scottsdale. They had such a great story to tell, and I couldn't wait to tell it.  This was the perfect opportunity to kick-down some solid thinking and deliver my brand of relevant disruption.

Focusing solely on the local market, I developed a plan to get them maximal brand exposure and build awareness, while keeping it lean and mean. By clearly conveying the personal empowerment proposition that spoke in real terms to their target audience, and creating an inviting atmosphere geared toward personal attention, we hit the ground running. We placed quarter page ads, ran offers through the local mailer, put up banners, and used social media to our advantage.