ACD Art Director and Creative Lead
– Concepting, Art Direction, Design, and Storyboarding

In addition to overseeing creative development for the RHA filler line, I was hands-on and did the work. Our team was tasked with delivering a reimagined RHA brand that reflected a unique look and feel in the aesthetic filler space, de-emphasizing a reliance on cliched tactics and relying on a more dramatic use of black and white highlighted with color.

The following are some examples of the well-received consumer-facing work we produced including a series of in-office videos, a patient flip book, patient brochure, and desktop countercards for the HCP office.

Shout out to Miguel Ortiz and Emily Marolt for their willingness to explore and collaborate on a new look and feel.