DNA Sales Aid

The overarching sales and educational piece that led with our “Dynamic Natural Adaptable” brand messaging, the DNA Sales Aid provided our Prestige Aesthetic Consultants and their Healthcare Professional customers with the product and anatomical knowledge as well as the “before” and “after” patient photos to sell-in the value and latest innovations in fillers from the RHA® line. We crafted the book with an elegant metallic silver cover, a minimalistic use of spot silver foil and embossed “DNA”, a heavier paperstock, and spot varnish to highlight the imagery throughout in order to elevate the brand’s perception of value and quality. We included a black wire coil binding and angle-tabbed pages to reflect the filler’s main differentiation of being designed for dynamic facial movement and present the content in an easy to find, easy to access, and easy to read-through fashion.

The result was an overjoyed sales team “thrilled” and “excited” to share the new look, feel, and messaging with their customers.

All 3 elements: the DNA Sales Aid, DNA Flashcard (next), and RHA® 4 Flashcard (below that) were created to function as a same family of sales collateral and leave behinds for the HCP office.

DNA Flashcard

For the DNA Flashcard we focused the messaging on the DNA story (Dynamic, Natural, and Adaptable) as well as the newest innovations for the entire RHA product line. Our new, ergonomic syringe design offered greater comfort and injection accuracy for the HCP, and our FDA approval for the use of RHA 4 with a cannula provided new and more efficient injection techniques and greater possibilities to enhance the HCP practice.

RHA® 4 Flashcard

For the RHA 4 Flashcard the messaging focused solely on the RHA 4 filler and its “Made 4 More” storyline. Here we addressed how RHA 4 works for dynamic facial movement to combat the appearance of aging and why this matters to the injector and the practice from a unique anatomical and economical standpoint.

Training Event & Sizzle Videos

The perfect way to get event attendees fired up, these promotional videos brought energy and excitement to our on-site events.