ACD Art Director and Creative Lead
– Art Direction

Our team was tasked with delivering a reimagined RHA brand that reflected a unique look and feel in the aesthetic filler space, de-emphasizing a reliance on cliched tactics and relying on a more dramatic use of black and white highlighted with color. And the best part was, we had no budget. So we relied on data, our creativity, and each other to do more with what we had available to us.

The following social media campaigns resulted in the highest engagements rates for the RHA brand, targeted to the consumer and healthcare professional audiences alike. I took the liberty of editing out the extensive ISI at the end of each video.

Shout out to KB for the collaboration!