Client: Abbott Medical Optics
Agency: DevicePharm
– Concept, Art Direction, Design

The TECNIS® Toric intraocular lens is proven to have a very small degree of rotation once in the recipient’s eye, the key driver to a toric lens correcting astigmatism as intended. The campaign highlights the fact the lens does not move, and ties this feature to the benefit of improved clinical outcomes.

This major healthcare product launch started at a large trade show with a hugely successful, integrated campaign that then rolled out nationwide.