Client: U.S. CAD
Agency: Pure Alchemy
Various Work
– Concept, Art Direction, Design

U.S. CAD is one of the largest Autodesk resellers in the nation and my partner and I were fortunate enough to help build them into that with solid thinking like this, targeting Engineers. We started with a brand "re-fresh" featuring a revamped wordmark system that could apply on the national level and work for regional offices as well as supporting brand identity. From there we developed a color palette to suit each individual expertise they serve, then it was time to tie it all together. Below are a few highlights.

From the top:
- Brand refresh and business cards
- Ad series for the San Diego office
- Double-sided announcement ad for their
  annual Solutions Tour